Fruit of the Earth

Fruit of the Earth® is a trusted brand for more than 20 years for quality personal care products.

Founded in 1980 by the McCurry and Michell families, Fruit of the Earth® transformed the way Aloe Vera was used in consumer personal care products. With a knowledge and an understanding of the benefits of Aloe Vera that go beyond the mere treating of burns, the company pioneered the launch of a line of health and beauty products based on the plant’s beneficial healing qualities.

As a result, Fruit of the Earth® grew into the leading manufacturer of Aloe-Vera based and nature-inspired skin, sun and health care products, aiming to provide customers with the highest quality and most natural products, while expanding and improving on the product range to meet the needs of customers and enhance their quality of life.